Today, the major part of the value of a company - on average over 80% - consists of intangible assets. Patents are among the "most tangibles among the intangibles": they can be borrowed, sold, licensed, for example. Companies use them to protect innovations from imitation and as a strategic instrument to keep competitors out of the market or to ensure a strategic balance of power.

Accordingly, patents also allow a deep insight into the R&D activities of companies and reveal much about the planned future and potential capabilities. However, this requires a quality measurement or, even better, a value assessment in order to obtain reliable information. The sustainability efforts of companies can also be supported, substantiated or questioned with patent value analyses.

Our Patent-Insider-Blog compiles interesting information, tips, news and hints extracted from patent values for you.


New Google patent: infrared sensor for sleep tracking - peripheral invention or technology trend?

With this new patent Google eliminates disadvantages of the previous sleep monitoring technologies. IR sensor makes it possible to measure sleep without contacting the person. The sensor collects data by comparing the emission infrared sequences with the reflected sentences. According to the patent application Google tries to make the measuring process more comfortable and to prevent the devices influence on the monitoring results.[1] What technology dynamic is hidden behind this invention? To find out more about the development in this technology field, we will take a look on the patent value dynamic of the IPC Class A61B5/11 “Measuring movement of the entire body or parts thereof, e.g. hea

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