HOW SUSTAINABLE A COMPANY IS CAN USUALLY ONLY BE SAID FOR THE PRESENT OR THE PAST BY EXTENSIVE ASSESSMENT - CAN IT?
If a company today wants to present itself as particularly sustainable, e.g. certification options from different providers are available to it that it can make use of. However, in all cases this is an evaluation of the status quo or measures of what was done in the past. Furthermore, these types of analyses are usually characterised by passive behaviour towards the environment, e.g. in the form of saved energy or other resources or the reduction of emissions. The active contribution, e.g. the (successful) research and development of technologies that have a positive impact on our environment, is rarely or never considered.
The analysis of a company's patent portfolio makes it possible for the first time to measure a company's active contribution, i.e. the contribution it can make to new technologies, processes, materials or formulations. The patents and their value reflect the outcome of R&D expenditure. Since the profits can usually only be realized later, patents are also ideally suited as early indicators.
SUSTAINABILITY ANALYSIS USING PATENTS
CUI BONO - WHO BENEFITS?
For some years now, financial institutions have been subject to increasing requirements, as of "Responsible Investing", primarily to invest in companies that operate in a particularly sustainable manner. In the case of sustainable investments, the abbreviation ESG is used for the three sustainability criteria Environment (E), Social (S), Governance (G). The ESG approach has become the standard in the financial sector for defining sustainable investments. The most important "E" (Environment) part can easily be represented by a patent portfolio - absolutely objective and tamper-proof.
In 2015, the 17 Sustainable Development Goals (SDG) were adopted by the United Nations as the overarching key objectives for sustainable economic activity. Accordingly, the 17 SDGs are a very concrete model. These sustainability goals - at least for the most part - can be mapped by means of a patent portfolio, i.e. it is possible to identify concretely which of these sustainability goals companies are contributing to with their innovation plan.
OBJECTIVES FOR COMPANIES
Find out how sustainable your industry is, where you are in sustainability competition and where your potential is. Sustainable management does not have to be more expensive and uneconomical or even regressive. On the contrary: our own studies have surprisingly shown that sustainable patents are on average even more valuable and increase in value comparatively more strongly. This is a clear indication of innovation potential.
HOW DOES IT WORK?
With our established patent valuation procedures, we can assign a monetary value to all patents worldwide. With a special classification scheme, we can now filter out those that make a particularly direct sustainable contribution, enable sustainability ("Enabler") or support ("Supporter"). We set the values of these sustainable patents in relation to the overall portfolio value. The result is a "sustainability innovation indicator" (0-100%).
When depicting the various UN sustainability goals (17 UN SDG), it is even possible to create a concrete SDG sustainability profile for each company. This can be set in relation to the industry average or to certain previous years in order to draw comparisons and identify trends.
ANALYSES AND REPORTS
Analysis of your own company, external companies, certain sub-portfolios/areas of expertise in companies, corporate networks, industries, company sizes, regions, countries;
developments/trends, benchmarkings, ratios, etc.
Based on our unique database, (almost) everything is possible and cheaper than you think.
Create your individual sustainability certificate based on your patent portfolio for yourself/ your company/ your interest group. See your ESG key figure compared to the industry average and your individual SGD profile.
Share your active sustainability successes with shareholders, stakeholders and customers, e.g. for annual reports, financial statements, rating agencies, etc.