FINDING NEW BUSINESS FIELDS
NEW PRODUCT DEVELOPEMENT WITH INNOVATIVE METHODS - LEAN, EFFECTIVE, SUCCESSFUL
Our customers motivation to hire us is manifold.
Existing markets shrink constantly, i.e. due to new technologies, trends, new business models, strong dependencies to one certain branch or customer, uncertainty regarding future developments or the search for new applications of an existing technology.
Our method in business development has proved to be successful within the processing of extremely different industrial projects. Business and patent information are of central importance - here we have access to key databases and metrics we also host in-house. Additionally we are also applying typical marketing and market research tools for collecting and processing information. We have different creativity techniques and methods of trend analysis in use. Another integral part for a realistic look into the future is the integration of experts: We can quickly deploy expertise from almost all areas of research and development, due to our proximity to Fraunhofer-Institutes.
Our services include the selection of the project team, the preparation, moderation of workshops, editing, post-processing, reporting and documentation. Our operative work include e.g. research and the operative search for new applications, products and services. Our servcies also include the qualification of the human resources that are involved by coaching.
With our own software SEMASCORE we are even able to directly reflect business fields, applications or products on this scenario. The approach can return a general market fit and it delivers the potential problems that may lead to difficulties. The approach ist very fast and is characterized by an unbeaten low individual effort.
Patent activity and quality are reliable technology lifecycle and trend indicators. Using our own software solutions, we have access to all relevant patent databases of public offices. We also use our own patent and business information systems. So we are able to do analysis and forecasts at the click of a button.
MARKET-DRIVEN PRODUCT PLANNING
LEAN PRODUCT DEVELOPEMENT
LOWERING TIME AND COST + QUALITY RISES
In the focus of a market-driven product planning are on the one hand, an increasing customer benefit realized by consequent implementation of key customer needs. On the other hand it is targeted to shortening the product development time and thus the time-to-market. Our services include the formation of the project team, methodical structuring of the entire project including time plans, implementation and follow-up of project workshops, substantive work to conception, formulation of specifications, requirements specification and development of solution variants and variant selection.
In addition, we qualify our customers' employees through coaching and accompanying training. Our projects come from various industries, such as medical engineering, sanitary and construction, mechanical engineering, automotive, power tools, food technology.
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MOTIVE SCENARIO ANALYSIS
Our approach is fundamentally based on the quality function deployment (QFD) method. But we have simplified the procedure in the context of variousindustrial projects based on the needs of our customers. The approach is usefully completed and has become lean and fast. The most innovative part of our method is the Motive Scenario Analysis. With this psychological module it is possible to anticipate future customer needsregarding the product and the product environment and to develop innovative solutions thereof and new ideas for complementary products (and services).